Gloucester, Massachusetts

How guests and AI assistants find Beauport Hotel

Prepared by Ethan Hawkes · checked 30 October 2026 (12:18 pm ET) · PDF copy

The short version. The hotel data block on your home page describes Beauport as "Unrated", with an empty description, no image, and a single placeholder price. That block is what search engines and AI assistants read first.

What we checked

What we found on your site

Hotel facts are blank or placeholder

“"@type":"Hotel","image":"","starRating":{"@type":"Rating","ratingValue":"Unrated"},"priceRange":"$ 249.00","description":""”

Source: https://www.beauporthotel.com/, fetched 2026-10-30 12:18 ET

An empty description and image give tools nothing of yours to show, so they borrow from booking sites.

Why it matters

Search engines and AI trip planners read the structured data block on your home page to learn your hotel's basic facts. When that block says "Unrated", has an empty description or image, or a single placeholder price, they either ignore it or repeat it, and they fill the gaps from booking sites instead of from you.

3 fixes, ranked

  1. Fill in the hotel facts in your structured data.Replace "Unrated" and the empty fields with real values: description, a photo, phone, email, check-in and check-out times. This is usually one settings screen in the website platform.Web · 1–2 hours
  2. Replace the single placeholder price with a real range.A one-number "priceRange" reads as your actual rate. Use a range that matches what guests see on your booking page, or remove it.Revenue + web · 30 minutes
  3. Test the page in Google's Rich Results Test.Paste your home page URL into search.google.com/test/rich-results. It shows each block, what parses, and what's missing, and it's the quickest way to confirm the fixes took.Web · 15 minutes

If it's useful, I'd welcome 20 minutes to compare notes on how guests are finding independent hotels now. — Ethan Hawkes, Signalry